“The Pulse”- Analysis report of all traffic generated through social media marketing efforts (site traffic, blogs read, comments, posts, retweets and more).
One feature that can be found on all social media channels is the ability to track the information. From analytics of websites, video views, Face book fan page and more combining all feeds into one streams is very useful when we want to measure your efforts.
Greater engagement on our side creates a larger data pool related to social media. Where are users coming from? What topics excite them?
Being able to answer these questions can be the difference between a successful website and a failed social media campaign.
What is your goal? Do you want to track how people are sharing your website? Do you want to track a specific social media campaign? Or maybe you’re just interested in trends related to a specific meme or social media phenomenon? Each one requires different tools and different focus. We will focus on traffic statistics if we’re tracking social media website engagement, while if we’re tracking a wider campaign, Twitter response and positive comments might be a more appropriate metric.
For more information about the pulse service, please use the form below